All day, everyday.
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Jam On It: Eden Hagos – “11” Mix
Vibes on vibes…
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Jam On It: NxWorries – Lyk Dis
Yes Lawd!
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HEX Introduces The Radar Collection
Part of the new 11-piece range of bags and sleeves for Fall 2016.
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Pow! Wow! Returns To Create Street Art In Long Beach
Here’s your reason to walk around, explore, and find something beautiful.
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Publish Brand Does Basics Right With New Mono Capsule Collection
Publish Brand recently added a fourth installment to their MONO capsule series and judging from the lookbook this is going to appeal to their loyal fans. The sports-driven collection is comprised of 45 new pieces ranging from jackets to shorts and the main colors have been softened, staying with natural, navy and black hues. The California-based […]
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Peep This: Vince Staples – Lift Me Up
Long Beach, CA spitter Vince Staples offers up a crazy visual for “Lift Me Up,” from his 2015 album Summertime ’06. Clearly, we need to give this dude a Video Of The Year award already, or at least a recognition with equal value. The dude has consistently put out some of the best videos that touch base on […]
Read moreCookin’ Soul Teams Up With YG, Blanco and DB tha General for “California Livin'”
We know a few weeks back we paid an ode to summer’s long-awaited farewell, but with fall temperatures steadily approaching we’re getting a bit of cold feet on bidding summer adieu — literally. Warm summer nights, backyard BBQs bumpin’ Lupe Fiasco and block parties sound so much better than the chilly nights and the pressures […]
Read moreMike Miller’s Iconic Rap Images on Display at DAX Gallery
A handful of rap icons are made immortal not only through their music, but also through the lens of photographer Mike Miller. During west coast rap’s formative years, Miller was the go-to guy for album covers and publicity stills that were dubbed iconic not only for his subjects but also for the depth and intimacy […]
Read moreStyle Profile: Rap Sarmiento
An unpopular Bay Area stigma is that residents tend to be slackin’ on the fashion front, yet that couldn’t be further from the truth. True, Northern California may be on a different kind of tip than its Southern counterparts, but where Los Angeles may be purveyors of fashion that exists on trend, the Bay Area […]
Read moreGet To Know Soulection’s LAKIM
East Coast publication, Mass Appeal, attended the recent Afropunk Festival held in Brooklyn, New York City. Somehow they managed to get a mix and an interview from LAKIM, a DJ and producer hailing from the West Coast based Soulection crew. We find out that he is a Star Wars enthusiast, his family are also […]
Read moreBrain Food: How the 1995 Source Awards Changed Rap Forever (via Complex)
I was born in 1990, a little bit after Yo! MTV Raps began its effort in bringing rap to the mainstream and a little before hip-hop’s golden year of 1993. Rap crept its way into my childhood memories by way of Dr. Dre’s “The Chronic,” and Snoop’s “Doggystyle,” (also where I first learned about weed […]
Read moreRocksmith and Diamond Supply Co. Collab on “Superior Sight & Sound”
You’ll often find certain streetwear brands collaborating together more than once. It simply makes sense when their fan base overlaps and the products are well designed. This collection marks the second collaboration from East Coast streetwear king, Rocksmith, and the West Coast equivalent, Diamond Supply Co. “Superior Sight & Sound” takes its cues from the […]
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Acrylick Fall/Autumn ’14 Collection
“The Message Is The Concept” holds true to any collection Acrylick Clothing puts out. For this upcoming season they give a shine to the hustlers out there working 24/7 to achieve their dreams – which is something we definitely could relate to as an independent digital publication. We work odd hours of the week, travel […]
Read moreAcrylick Spring Delivery 2 Lookbook
Acrylick Clothing brand continues to surprise us with each season being better than their previous one. And with each delivery comes a more impressive lookbook. On this second delivery, they brought on Inferno from Power 106 and Krystle De Barry to model their newest collection. Hit the jump to see more photos and check out […]
Read morePeep This: YG “My Krazy Life” Documentary Trailer
Yung gunna YG (foh-hunniiiid!) dropped debut studio project “My Krazy Life,” and has received rave reviews for the 14-track depiction in a day of the life of the Bompton native. Being hailed in comparison to “The Chronic,” and “good kid, m.A.A.d City” is no joke, with music blogs touting the kid to hit ranks within […]
Read moreRECAP: Adidas x Cashmere Agency – “Respect The West” Party
West Coast, Best Coast, Westside Wednesday – whatever you want to call it, this past Wednesday night was dedicated to the golden left side of this here United States and we thinks that Adidas did our fair state right. With a bill of modern hip hop’s choice west-siders, open bar, and a choice crowd, Adidas […]
Read moreThe Friday Five
The Respect The West party thrown earlier this week most definitely influenced the vibe that this week’s Friday Five is putting out. So whether you’re on one or ten, have confidence in the ability of the left coast contributors to make you feel some type of way. Click through to activate the only five tracks […]
Read moreRep Where You’re From…Respect The West (Trailer)
West Coast rap compatriots, YG and Nipsey Hussle, sit down to discuss just what it means to rep the West Coast. As hip hop talents from the left coast, they’re a part of a burgeoning movement that demand attention with their collective talents, resulting in the Respect The West brand. This teaser clip is just […]
Read moreJam On It: Snoop Dogg & Dam-Funk – Faden Away
Forget that Fall season is upon us, because perpetual proprietors of the G-Funk establishment, Snoop Lion Dogg and Dam-Funk, have just put out a track that’s just dripping in so much top-down-sun-shinin’-pourin’-up vibes, that you’d swear we were in the middle of July still. A match that we should have seen coming, the Doggfather and […]
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A Very Special Celebration
So you just purchased a Hennessy V.S bottle to share with your friends this weekend. Congratulations. You just made the best decision of your life. Ok, maybe not your whole life, but your weekend just got a lot more interesting.
Read moreJam On It: Polyester The Saint ft. Kurupt & Dam-Funk – Late Night Dippin (Dam-Funk Remix)
King of Creez, Polyester The Saint, just linked up with West Coast brethren, Kurupt and Dam-Funk for a remix to his track, “Late Night Dippin”. The result is a joint that’s got lyrics to sing along and ride out to, accompanied by a super funky bass line – all ingredients to a classic feel good […]
Read moreWarren G and a Glass of Moscato
Ever since Drizzy Drake rapped, “It’s a celebration, clap-clap, bravo. Lobster and shrimp and a glass of moscato.”, on Trey Songz’ hit “I Invented Sex”, the sweet Italian dessert wine hit the mainstream and never looked back. Like really, that one line had thirsty dudes all over climbing over themselves at BevMo trying to snag […]
Read moreYG talks tour life, what to expect next on his 4Hunnid brand clothing line and his first official studio album dropping this year
While on a 15 city tour in support of his newest mixtape Just Re’d Up 2, YG came through and turnt up in OC last Friday at The Observatory. The 5th Element Mag was able to check in with him back stage for a quick Q&A session.
Read moreBeat Swap Meet
This Sunday December 9th, Chinatown in Los Angeles will be getting a dose of musical remedy. With the current weather putting everyone in an indoor mood, it’s about time we step out and the enjoy the great outdoors…inside the city, of course. Beat Swap Meet is here to provide everyone with a day full of […]
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THE 5TH ELEMENT MAGAZINE 