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Athletixx Debuts First Fashion Collection

Chances are you are a regular at some of the trendiest clubs, bars, and secret warehouse parties in Los Angeles. And behind the turntables at those parties you’ve seen either Promnite, Hoodboi, Kittens or Falcons. All successful DJ’s in their own lanes, but as a whole they make up the Athletixx crew. With mixtapes and appearances here and there, they’ve built up a fanbase that spans different ages and countries. As the crew continues to evolve and showcase their own unique style we’ve been anxiously waiting for gear and merchandise. For their first venture into the fashion world they’ve created an athletic-inspired streetwear collection that stays true to their name and style. The tees and hats are available now, but we are hoping to see more choices in 2016. Maybe some mesh tank tops? Shorts with reflective tape? Oh and hoodies/crewnecks, to hide the obvious signs that some of us (okay, mostly me) should try to be more athletic. Read more

#DuRagHistoryWeek: Dipset Takes Over Tha Basement

#DuRagHistoryWeek: Dipset Takes Over Tha Basement

For those unfamiliar with the National Recording Registry, it is an extensive compilation of recordings that “are culturally, historically, or aesthetically important, and/or inform or reflect life in the United States,” as indicated by the Library of Congress.  In it, one would peruse the already expected precious catalog and find the likes of Marvin Gaye, The Doors, Prince and even Tupac Shakur, as esteemed selections. And though respectable is this list, there is one glaring flaw searing right through me – no Dipset. Yes, the National Recording History has pulled the equivalent of claiming you love A Tribe Called Quest, yet acting brand new when the name Jarobi is mentioned. So, in my earnest interest to help get The Diplomats into the National Recording Registry, and in appropriate coincidence with Durag History Week, I present to all, the pinnacle of Dipset glory – Cam and his cohorts taking over Rap City: Tha Basement. Harlem World, stand up. Read more

RECAP: The LA Premier of the Stretch and Bobbito Documentary – “Radio that Changed Lives”

RECAP: The LA Premier of the Stretch and Bobbito Documentary -

Bobbito and DJ Stretch Armstrong

There was standing room only Monday night at the Regent Theater, the night hip-hop curators and ambassadors Bobbito and DJ Stretch Armstrong premiered “Radio that Changed Lives,” a documentary about the duo and their radio show that did indeed do just that. The film features interviews from Big L, Nas, Jay-Z, Wu-Tang Clan, Biggie, Eminem, The Fugees, Souls of Mischief, Busta Rhymes and many more, before they were celebrities, as they recall moments at the WKCR studio at Columbia University. Stretch and Bobbito pioneered a platform that served as a launching pad for artists, and inspired future radio show gatekeepers, like Sway and King Tech. Hit the jump for all the special coverage we got and a link to stream the film. Read more

KOD Hip Hop: Flooridians vs. Versastyle Fellas

Looks like Step X Step posted the videos from the Keep On Dancing USA Qualifier. Here is the Hip Hop Final with VersaStyle Fellas vs. Flooridians. As far as I can remember, this was the most hype battle of the night. Anyone who can do an 18(!) minute round has my respect. Further, they kept the battle live. It’s been a long time since I’ve seen a combination of real hip-hop, old school hip-hop, new school and all its various sub genres, slick grooves and party dancing. The whole crowd was bugging out with these four dancers alongside the four from VersaStyle. For results, Flooridians will go on to represent the USA in the World Finals 2016. Feast your eyes and enjoy.


STAMPD x PUMA Have More Heat On Deck

STAMPD x PUMA Have More Heat On Deck

Fresh off the summer success of their last collaboration, STAMPD and Puma are linking back up to present more fire in the form of the R698 shoe being released in additional colorways of black and drizzle. Accompanying the shoes are collaborative ready to wear pieces that will have you dripping in that tech-cozy swagger. If the success of these past two releases from this collaborative effort are any indication of what STAMPD and Puma can constantly do together, then we’re hoping that there’s plenty more to come. Keep an eye out for the official drop on October 3rd and make sure to hit the jump to check out more shots of the shoes and clothing from STAMPD x Puma.  Read more

Peep This: The Internet Stops by NPR’s Tiny Desk Concert

Tiny Desk Concert with The Internet.

Tiny Desk Concert with The Internet.

The Internet’s 2015 “Ego Death” marks the band’s coming of age record into presenting a brand of refreshing neo-soul and R&B thought to be lost in the rising wave of one-man production teams and drum machines. The band has long built a reputation for precise and stellar musicianship under Matt Martian’s stead, backed by a team of superb musicians lead by the breathy, delicate Syd the Kyd who’s vocal prowess has only gotten better since the band’s formation. The group stopped by NPR’s Tiny Desk Concert to offer a fun and intimate performance of songs from their latest record, showcasing why they are currently music’s favorite band. Click the link for the full performance.

Cookin’ Soul Teams Up With YG, Blanco and DB tha General for “California Livin'”

YG_Blanco_DB_Tha_General_California_Livin-front-medium_zqnpxq (1)

We know a few weeks back we paid an ode to summer’s long-awaited farewell, but with fall temperatures steadily approaching we’re getting a bit of cold feet on bidding summer adieu — literally. Warm summer nights, backyard BBQs bumpin’ Lupe Fiasco and block parties sound so much better than the chilly nights and the pressures of cuffin’ season ahead of us. And when you have mixtapes from Cookin’ Soul and YG reinvigorating California’s infamous G-funk sound, man, I’m not sure if I’m ready to bust out the boots and parkas just yet. Summer, sun and soul are all personified on the nine-track mixtape, appropriately titled “California Livin’,” hit the link to listen to the full project.

Jam On It: Flying Lotus, Thundercat, Shabazz Places – “The Lavishments of Light Looking”

Music’s diabolical duo Flying Lotus and Thundercat link up with Seattle-based rap experimentalist Shabazz Palaces to announce the coming of a new project titled “WOKE.” The conglomerate dropped the first single, “The Lavishments of Light Looking” today as part of Adult Swim’s Singles series, finding good company among music from MF DOOM and Ghostface Killah’s DOOMSTARKS, Run the Jewels, Chromatics, Skrillex and others. The track itself is a multi-layer, breathable piece of music that sways under signature FlyLo lushness, Thundercat’s bass grounding, and a tidbit of funk from George Clinton’s guest feature that wraps beneath Shabazz flows to fill out the pockets in between. Check the track above and stay tuned for more details on WOKE.



The second delivery of HLZBLZ latest Fall Collection, XXXPLOSIV, is entitled CODE RED and caters to the baddie that’s more the fearless and bold type, daring to set trends and blaze trails that lead to ultimate steez queen status. With more refined and athletically inspired streetwear pieces to choose from in this collection, the CODE RED drop is a further testament towards HLZBLZ stylistic progression into just what the modern femme fatales need to be rocking. Hit the jump to peep select shots from the lookbook for the XXXPLOSIV:CODE RED delivery. Read more

Peep This: Triune ft. E.Q. & J-Go – Pray For Em

The I.E is definitely in the building with Triune’s latest video for his joint, “Pray For Em,” featuring E.Q. and J-Go. With a hard hitting track and dope visuals directed by Shames Worthy, “Pray For Em” is looking to be one of the many certified bangers off of Triune’s latest EP, Raised to Fail, Born to Succeed. Check the song’s video above and keep on the lookout for more joints dropping from Triune’s EP soon.

Eddie Huang and DJ Prince Paul Testdrive The New Scion iA

Fresh Off The Boat creator, Eddie Huang, has his hands busy these days working on different platforms and brands. The infamous Baohaus chef has recently been joyriding with celebrities by way of the new Scion iA – a compact addition to Scion’s already stellar lineup of affordable vehicles. We don’t exactly know what the main destination of these car trips are for, though. Are they searching for a good coffee joint? Are they on their way to an event? Is Huang just acting as the Uber driver in most of these rides? Destination aside, the fact that he got an iconic hip-hop producer like Prince Paul shows just how much Huang is invested in hip-hop culture and music. And honestly, it’s good to see Prince Paul again, as we even get to meet his son, who is the spitting image of his father. One might wonder if his son inherited the musical talent and if he’ll be producing some hip-hop albums in the upcoming future.

Keep On Dancing: USA Prequalifiers


The Keep On Dancing: USA Prequalifiers have just ended!

KOD is an international battle that has a preliminary round in multiple countries — the winner is then flown out for the World Championships representing their country. It has four categories: Popping, Locking, Breaking, and Hip Hop. The contest is a 4 vs. 4 format, and each team must come prepared with a combination of freestyle skill, routines and commandos. Click through for more info on what went down. Read more


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